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今年の節分は2月3日です。

皆様、豆は用意しませんか？
ヘアー・イノベーションでも、豆まきをします。

歳の数ほど豆を食べると言いますが、たくさん撒いと豆足りるかなぁ〜笑

恵方巻きも食べせんか？
2026年の恵方の方角は、南南東です。

何も喋らず、願い事を心で唱え、叶いますようにと。

This year Setsubun falls on February 3rd. Setsubun is a traditional part of the Japanese lunar calendar celebrating the start of Spring.  As part of a cleansing ritual, fukumame (lucky roasted soy beans) are scattered first outside, then inside one’s home to clear any misfortune from the previous year and welcome in good fortune.  The phrase accompanying this varies throughout Japan, but what I learned and practice is :  “Oni wa soto, fuku wa uchi” (demons out, fortune in). 

After scattering them, you may also choose to eat as many fukumame as your age to ensure good fortune for the coming year. If you’re well into adulthood, like me, remember to plan ahead so you still have enough leftover to eat😉.

Another more modern tradition is to eat ehōmaki (lucky sushi roll). Don’t forget you must eat it without cutting it, in silence, and while facing the lucky direction (ehō). The ehō changes yearly according to the zodiac and indicates the position of the New Year’s god Toshitokujin, who oversees the year’s fortune.  2026 is the year of the fire horse, and the lucky direction is south-southeast. It’s said that if you follow the three rules, the wish you make in your heart while eating it will be granted!

Various goods for celebrating Setsubun, like fukumame, oni masks and ehōmaki, are sold annually in convenience, grocery, and department stores.